De Petris, Giulia (A.A. 2022/2023) FAshion and sustainability: paradox or business opportunity? A strategies sustainability framework for fashion business: the Carmina Campus business case. Tesi di Laurea in Fashion management, Luiss Guido Carli, relatore Carlo Fei, pp. 133. [Master's Degree Thesis]

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Abstract/Index

Fashion and sustainability explained: all is needed to know. The fashion industry. Key sector of fashion industry. The birth of corporate social responsibility and circular economy. When fashion meets sustainability: all that glitters is not gold. Sustainable strategic framework for fashion business. Why brands should embrace the sustainable fashion opportunity. Strategic pillars for sustainability in fashion. Innovations and naterials. New business models. The applicability of the strategic framework: fashion and sustainability: paradox and business opportunities: three cases in comparison. Luxury and fast fashion: differences and analogies. Patagonia case. The H&M case. Brunello Cucinelli case. Methodology of the study. Analysis of the results. An example of successful circular economy based fashion brand: Carmina Campus. Ilaria Venturini Fendi the brand founder. History and brand DNA.

References

Bibliografia: pp. 121-123. Sitografia: p. 124.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77)
Chair:	Fashion management
Thesis Supervisor:	Fei, Carlo
Thesis Co-Supervisor:	Festa, Alberto
Academic Year:	2022/2023
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	27 Jun 2024 15:20
Last Modified:	27 Jun 2024 15:20
URI:	https://tesi.luiss.it/id/eprint/39157

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