Simeone, Maria Cristina (A.A. 2022/2023) The impact of a fashion brand's risis communication response strategy on consumer trust and purchase intention. Tesi di Laurea in Fashion management, Luiss Guido Carli, relatore Carlo Fei, pp. 129. [Master's Degree Thesis]

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Abstract/Index

Crisis management: internal and external crisis communication strategies for fashion brands in the era of platform society. The phases of a crisis in an organization. Crisis prevention. Crisis management. Crisis training and learning. Social-media and crisis communication in the era of platform society. Social media and crisis communication. Crisis or paracrises? Social mediated crisis communication model: the impact of information origin and structure when delivering crisis communication. Crisis arena crossover: how a crisis spreads rapidly in different social-media. Brand communities: the role of brand fans as an emergent crisis management strategy in the fashion field. Crisis communication: case studies of fashion brands. Bulgari: crisis communication in a political crisis. Balenciaga: crisis communication in a moral harm crisis. The impact of a fashion brand's rapid crisis communication response strategy on consumer trust and purchase intention. The usefulness of stealing thunder as a crisis response strategy for fashion brands. Literary evidences for defining research hypothesis. Methodology of the study.

References

Bibliografia: pp. 118-125.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree program in Global Management and Politics, English language (LM-77)
Chair:	Fashion management
Thesis Supervisor:	Fei, Carlo
Thesis Co-Supervisor:	Bruni, Elena
Academic Year:	2022/2023
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	01 Jul 2024 09:47
Last Modified:	01 Jul 2024 09:47
URI:	https://tesi.luiss.it/id/eprint/39161

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