Unveiling main trends affecting the fast-evolving Indonesian customers: customer-based perspective on opportunities and challemges for made in Italy brands in the fashion industry
Setiawan, Angelica Yoseca (A.A. 2022/2023) Unveiling main trends affecting the fast-evolving Indonesian customers: customer-based perspective on opportunities and challemges for made in Italy brands in the fashion industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 84. [Master's Degree Thesis]
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Abstract/Index
Literature review. The characterization of the new Indonesian customers. The role of Indonesian-specific social media platforms. Product adaptation to the Indonesian market. Research methodology. Research design and data collection. Study population. Analysis. Result. Result from all participants (two Indonesian stakeholders). Result only from Indonesian fashion journalist (comparison with overall result). Discussion.
References
Bibliografia: pp. 56-70.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2022/2023 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Jul 2024 12:17 |
| Last Modified: | 09 Jul 2024 12:17 |
| URI: | https://tesi.luiss.it/id/eprint/39237 |
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