Product placement in the video game industry: an empirical study on players' preferences and game design
Manelli, Andrea (A.A. 2022/2023) Product placement in the video game industry: an empirical study on players' preferences and game design. Tesi di Laurea in Creative industries and business model innovation, Luiss Guido Carli, relatore Luigi Nasta, pp. 54. [Master's Degree Thesis]
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Abstract/Index
The videogame industry in 2023. The current state. A brief history of the industry. Latest growth factors and new trends in the industry. Literature review. Theoretical basis of product placement. Product placement in the video game industry. Ethical considerations. Empirical study. Methods. Results and discussion.
References
Bibliografia: pp. 37-45. Sitografia: p. 46.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Creative industries and business model innovation |
| Thesis Supervisor: | Nasta, Luigi |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2022/2023 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jul 2024 08:44 |
| Last Modified: | 18 Jul 2024 08:44 |
| URI: | https://tesi.luiss.it/id/eprint/39381 |
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