Renault, Thomas (A.A. 2022/2023) What is the relationship between social media marketing efforts and the success of small ecommerce businesses? Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 63. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Overview of FabFitFun e-commerce firm. Problem statement. Aims and objectives. Research questions. Significance of the study. Literature review. History of social media. Definitions for social media marketing. E-commerce B2B & B2C. E-commerce: benefits and opportunities. E-commerce and the internet: what are their effects? Methodology. Research philosophy. Research approach. Study design. Research methodology. Data collection method. Social media reaches prospects. Social media efforts maximize firm's revenue. Analysis and discussion of findings. Increase brand recognition. Increase conversions and sales. Strengthen customer insights. The effects of social influence and trust on the purchase decision process. What social media marketing strategies can small e-commerce businesses implement to increase their success? Implementation challenges of social media marketing strategies. Outcomes and success indicators of social media marketing efforts.

References

Bibliografia: pp. 55-63.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Marketing
Thesis Supervisor:	Devetag, Maria Giovanna
Academic Year:	2022/2023
Session:	Extraordinary
Deposited by:	Alessandro Perfetti
Date Deposited:	10 Sep 2024 16:28
Last Modified:	10 Sep 2024 16:28
URI:	https://tesi.luiss.it/id/eprint/39584

Downloads

Repository Staff Only

View Item