Leger, Emma (A.A. 2023/2024) The cosmetic industry in the digital age: a case study of L’Oréal group. Tesi di Laurea in Digital economy, data and society, Luiss Guido Carli, relatore Cristina Alaimo, pp. 84. [Bachelor's Degree Thesis]

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Abstract/Index

Theoretical foundations of the cosmetic industry in the digital age. Overview of the today worldwide powerful cosmetic industry. The global competitivity in the cosmetic industry. The digital economy challemges imposed to the established cosmetic business: the stakes of digital competitiveness and consumer loyalty in the age of platforms. The role of e-commerce in shaping the cosmetic industry: the stake of competitivity. Shifting power dynamics in the cosmetic market via social media: the challenge of consumer loyalty. Digital transformation at L’Oréal: a tool to reinvent an established cosmetic business to maintain its global leader position. L’Oréal industry 4.0: digitalization strategy for survival in the cosmetic market. Marketing 3.0: the flourishing beauty tech at L’Oréal as a tool to stand out in the digital crowded market.

References

Bibliografia e sitografia: pp. 69-77.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Politics: Philosophy and Economics (L-36)
Chair:	Digital economy, data and society
Thesis Supervisor:	Alaimo, Cristina
Academic Year:	2023/2024
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	10 Oct 2024 15:33
Last Modified:	10 Oct 2024 15:33
URI:	https://tesi.luiss.it/id/eprint/40021

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