The price is right, but is it fair? Price discrimination in the digital economy: an empirical analysis of Booking.com
Mugione, Michele (A.A. 2023/2024) The price is right, but is it fair? Price discrimination in the digital economy: an empirical analysis of Booking.com. Tesi di Laurea in Io & competition theory, Luiss Guido Carli, relatore Antonio Butta, pp. 39. [Bachelor's Degree Thesis]
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Abstract/Index
Overview of the OTA market. The consumers' side. The travel service providers' side. Booking.com and its role in the market. The business model. The pricing strategy. Price discrimination in the digital economy. Defining price descrimination. The concept of "fairness" and the impact of price discrimination. Exploitative, distortionary and exclusionary practices. From price descrimination to price personalization. Empirical analysis of Booking.com discounts.
References
Bibliografia: pp. 32-36.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Io & competition theory |
| Thesis Supervisor: | Butta, Antonio |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 29 Oct 2024 15:07 |
| Last Modified: | 29 Oct 2024 15:07 |
| URI: | https://tesi.luiss.it/id/eprint/40174 |
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