Conscious consumption: the influence of personal values on economic decision-making
Padalino, Angelica (A.A. 2023/2024) Conscious consumption: the influence of personal values on economic decision-making. Tesi di Laurea in Behavioural economics and psychology, Luiss Guido Carli, relatore Giacomo Sillari, pp. 59. [Bachelor's Degree Thesis]
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Abstract/Index
Behavioral economic theories addressing decision-making processes, including “prospect theory”, cognitive biases and bounded rationality. Jonathan Haidt’s analogy “the elephant and the rider” on behavioral changes. Schwartz’s theory on “basic human values”. Personal values in relation to personality and well-being and their implications in decision-making processes. The influence of personal values in economic decisions. Values as predictors of consumer behavior. The relation between personal values, ethical behavior and consumer preferences. The influence of consumer values on brand preferences. Marketing strategies: brand identity and value co-creation to develop deeper consumer-brand relations. Marketing strategies: the increasing value of sustainability. When values no longer meet: brand misconduct and the effects on repurchase intentions. Exploring the influence of social media users’ values and perceptions on brand related activities and consumer preferences. Social media algorithms and users’ self-identities: the impact of TitkTok generation Z’s selfperceptions, personal values and behavior. Research question “how do personal values influence people’s economic decisions?” and findings.
References
Bibliografia e sitografia: pp. 52-58.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Politics: Philosophy and Economics (L-36) |
| Chair: | Behavioural economics and psychology |
| Thesis Supervisor: | Sillari, Giacomo |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 31 Oct 2024 14:23 |
| Last Modified: | 31 Oct 2024 14:23 |
| URI: | https://tesi.luiss.it/id/eprint/40230 |
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