AI-based customer services in banking: a case study

Ferraresi, Matteo (A.A. 2023/2024) AI-based customer services in banking: a case study. Tesi di Laurea in Digital business and workplace technology, Luiss Guido Carli, relatore Paolo Spagnoletti, pp. 69. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Context and sector analysis. Technological adoption in banking. Customer satisfaction in the banking industry. Chatbots in banking and customer service. Literature review. Introduction to generative artificial intelligence. Generative chatbots. Processes in organizations. AI integration in the workplace: productivity and innovation. Conceptual framework. Case study. Methodology. Introduction to Intesa Sanpaolo. AI in Intesa Sanpaolo. Chatbot for customer assistance in Intesa Sanpaolo.

References

Bibliografia: pp. 62-67.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Management and Computer Science, English language (L-18)
Chair: Digital business and workplace technology
Thesis Supervisor: Spagnoletti, Paolo
Academic Year: 2023/2024
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 26 Nov 2024 16:12
Last Modified: 26 Nov 2024 16:12
URI: https://tesi.luiss.it/id/eprint/40457

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