Viviani, Elena (A.A. 2023/2024) The influence of nudges on smokers' behavior: from theoretical analysis to practical applications on IQOS. Tesi di Laurea in Managerial economics:theories and marketing applications, Luiss Guido Carli, relatore Giovanni Benedetto Ponti, pp. 84. [Master's Degree Thesis]

PDF (Full text) Restricted to Registered users only Download (8MB) | Request a copy

Abstract/Index

Nudge theory and its application to smoking behavior. Introduction to nudge theory. The role of nudges in public health and tobacco consumption. A brief digression on the evolution of tobacco marketing strategies. The legal issues. Smoking, health implications-Philip Morris case study. The global impact of smoking on health. Philip Morris and the transition to combustion-free tobacco products. IQOS. Empirical study on the influence of nudges on smokers' behavior. The effect of social proof nudges and product salience on purchase behavior. Research question and potential contributions. Methodology.

References

Bibliografia: pp. 64-71. Sitografia: p. 72.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Managerial economics:theories and marketing applications
Thesis Supervisor:	Ponti, Giovanni Benedetto
Thesis Co-Supervisor:	Ferraris, Lorenzo
Academic Year:	2023/2024
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	07 Jan 2025 16:08
Last Modified:	07 Jan 2025 16:08
URI:	https://tesi.luiss.it/id/eprint/40768

Downloads

Repository Staff Only

View Item