Study of Chinese sharing accommodation market: how should Chinese sharing accommodation platforms operates better based on market dynamics and consumer preferences?
Zhang, Qiucen (A.A. 2023/2024) Study of Chinese sharing accommodation market: how should Chinese sharing accommodation platforms operates better based on market dynamics and consumer preferences? Tesi di Laurea in Tourism management, Luiss Guido Carli, relatore Youngah Guahk, pp. 53. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Sharing accommodation market. Sharing economy platform. Chinese sharing accommodation market. Chinese sharing accommodation market dynamics. Market size and growth trends. Policy and regulatory environment. Main players of Chinese sharing accommodation market. Model and hypotheses. Objective information of housing listings-direct impact on housing transaction volume. Subjective guest experience-the impact of guest reviews on housing transaction volume. Operational management system-moderation of sales models. Research methodology. Data description and operationalization. Hypothesis testing. Predicting review scores using machine learning. Enterprise implications and strategies. Challenges for enterprises in the Chinese market. Opportunities and strategies for enterprises. Case studies and best practices.
References
Bibliografia: pp. 46-52.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Tourism management |
| Thesis Supervisor: | Guahk, Youngah |
| Thesis Co-Supervisor: | Franco, Stefano |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 Jan 2025 15:58 |
| Last Modified: | 08 Jan 2025 15:58 |
| URI: | https://tesi.luiss.it/id/eprint/40818 |
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