Guglielmino, Gaia (A.A. 2023/2024) Empowering luxury: unveiling the consumer impact of corporate social responsibility and sustainability practices in luxury brands. Tesi di Laurea in Business ethics, Luiss Guido Carli, relatore Gianfranco Pellegrino, pp. 112. [Master's Degree Thesis]

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Abstract/Index

Methodology. Research question. Literature review. Sustainability: what is it? Environmental discussion. Social discussion. The business discussion. Corporate social responsibility. Sustainability, CSR and luxury. Consumers and sustainable fashion. Ethical analysis. How can luxury brands effectively promote CSR and sustainability in their strategies? How the environmental discourse fit in the luxury sector, and what ethical considerations arise from this? Which are the ethical considerations surrounding CSR values in luxury goods advertisements? Which is the ethical paradox between luxury and sustainability? How can sustainable luxury be leveraged to enhance the perceived value of luxury additions? Analytical study and analysis. Premises. H1: sustainability efforts impact consumer perception, strongly in the United States compared to Europe. H2: the perception of contradiction between luxury and sustainability among luxury consumers rises in tandem with their perception that luxury contributes to social unrest. H3: high expectations concerning luxury brands' adherence to sustainability standards are likely among luxury customers. Concluding insights on consumer expectations and industry transformation. Decoding consumer perceptions: the nexus between luxury brands' CSR investments and ethical consumption. Description of the sample. Balancing ethical objectives with purchasing preferences. The nexus of luxury brands' CSR investments and consumer behavior. Ethical considerations in the age of CSR. CSR outcomes for corporations .

References

Bibliografia: pp. 105-110.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree program in Global Management and Politics, English language (LM-77)
Chair:	Business ethics
Thesis Supervisor:	Pellegrino, Gianfranco
Thesis Co-Supervisor:	Giustiniano, Luca
Academic Year:	2023/2024
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	23 Jan 2025 15:00
Last Modified:	23 Jan 2025 15:00
URI:	https://tesi.luiss.it/id/eprint/40988

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