Sterpetti, Valeria (A.A. 2023/2024) Trademark coexistence agreements: the Mario Valentino vs. Valentino Garavani case. Tesi di Laurea in Company law, Luiss Guido Carli, relatore Alessio Di Amato, pp. 104. [Master's Degree Thesis]

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Abstract/Index

What are trademark coexistence agreements. Trademark, general introduction. Coexistence agreements: what they are and why they are important. Historical overview of coexistence agreements. Trademark coexistence: an exception to the principle of specificity. Coexistence and antitrust. Content of trademark coexistence agreements. The nature and impact of trademark coexistence agreements. Italian jurisprudence point of view. Trademark coexistence agreements duration. Analyze the probability of confusion. Benefits and risks of trademark coexistence agreements. IP monopolies and market competition. Coexistence agreements: validity, content and ancillary clauses. Violation of coexistence agreements. Methodology. Research question. Valentino Garavani vs. Mario Valentino case. Contextualization of the dispute between Mario Valentino and Valentino Garavani. Milan Court judgment of 07/05/2019: counterfeiting, unfair competition and breach of agreement. Further legal disputes between companies: the case in the United States. The legal battle and its impact on Farfetch UK. What the judge's ruling highlights.

References

Bibliografia e sitografia: pp. 99-103.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77)
Chair:	Company law
Thesis Supervisor:	Di Amato, Alessio
Thesis Co-Supervisor:	Palazzolo, Andrea
Academic Year:	2023/2024
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	28 Jan 2025 08:41
Last Modified:	28 Jan 2025 08:41
URI:	https://tesi.luiss.it/id/eprint/41011

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