Analysis of factors determining the internationalization process of a luxury fashion company: the Moncler case
Bondi, Roberto (A.A. 2023/2024) Analysis of factors determining the internationalization process of a luxury fashion company: the Moncler case. Tesi di Laurea in International business and management, Luiss Guido Carli, relatore Antonio Majocchi, pp. 120. [Master's Degree Thesis]
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Abstract/Index
Internationalization and entry modes: a literature review. Definition and background on internationalization. Entry modes for foreign markets. Impact of luxury fashion features on internationalization choices. Overview of luxury fashion industry. Porter’s five forces analysis. Relationship between luxury and internationalization. The internationalization of luxury fashion. Moncler Group: a general overview. Historical background. Business model. Acquisition of Stone Island. Empirical analysis of the Moncler case. The Moncler case: reasons and purposes of the choice. Methodology. Results.
References
Bibliografia: pp. 94-108.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77) |
| Chair: | International business and management |
| Thesis Supervisor: | Majocchi, Antonio |
| Thesis Co-Supervisor: | Caroli, Matteo Giuliano |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Jan 2025 09:03 |
| Last Modified: | 28 Jan 2025 09:03 |
| URI: | https://tesi.luiss.it/id/eprint/41014 |
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