Redefining spaces: the impact of immersive technologies on the retail experience
D'Alessio, Nicole Marie (A.A. 2023/2024) Redefining spaces: the impact of immersive technologies on the retail experience. Tesi di Laurea in Fashion management, Luiss Guido Carli, relatore Carlo Fei, pp. 101. [Master's Degree Thesis]
|
PDF (Full text)
Download (9MB) | Preview |
Abstract/Index
The interconnection between retail and customer experience. Understanding retail. Definition and key components of customer experience. Customer journey. From customer experience to retail experience. Retail experience. Augmented and virtual reality: transforming the retail sector with immersive technology. WeChat: elevating the retail experience. Future perspectives. Experimental research. Research question, hypotheses and conceptual framework. Experiment results.
References
Bibliografia: pp. 99-101.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Fashion management |
| Thesis Supervisor: | Fei, Carlo |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Jan 2025 09:13 |
| Last Modified: | 28 Jan 2025 09:13 |
| URI: | https://tesi.luiss.it/id/eprint/41016 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
