Strategic partner selection in international franchising: the Berkshire Hathaway HomeServices case
Vernier, Lorenzo (A.A. 2023/2024) Strategic partner selection in international franchising: the Berkshire Hathaway HomeServices case. Tesi di Laurea in International business and management, Luiss Guido Carli, relatore Antonio Majocchi, pp. 66. [Master's Degree Thesis]
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Abstract/Index
International franchising. What is international franchising? Why international franchising? Reasons and path for international franchising. Managing an international franchising. The research. Methodology. Franchising overview. The BHHS business development plan. The case. Company overview. HomeServices of America. The real estate market. BHHS competitor analysis. Setting the franchisee.
References
Bibliografia e sitografia: pp. 58-63.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77) |
| Chair: | International business and management |
| Thesis Supervisor: | Majocchi, Antonio |
| Thesis Co-Supervisor: | Pongelli, Claudia |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Jan 2025 09:41 |
| Last Modified: | 28 Jan 2025 09:41 |
| URI: | https://tesi.luiss.it/id/eprint/41020 |
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