Synergizing luxury brand management with the creative industry: proactively fostering business model while respecting brands’ essence
Bracciani, Mattia Alessandro Nicolò (A.A. 2023/2024) Synergizing luxury brand management with the creative industry: proactively fostering business model while respecting brands’ essence. Tesi di Laurea in Creative industries and business model innovation, Luiss Guido Carli, relatore Luigi Nasta, pp. 80. [Master's Degree Thesis]
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Abstract/Index
Background of the luxury business landscape. The fusion of luxury and creativity: a complex synergy. Theoretical foundations and literature review. A comprehensive guide of model innovation and creative industries. Business model innovation in luxury context. Integration of luxury management and innovation. Luxurious creative industry: a synthesized framework for business model evolution. Methodology. Research design. Case study. Qualitative interviews. Data analysis. Case studies analysis. Integrative analysis. Discussion.
References
Bibliografia: pp. 79-80.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Creative industries and business model innovation |
| Thesis Supervisor: | Nasta, Luigi |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Jan 2025 13:54 |
| Last Modified: | 28 Jan 2025 13:54 |
| URI: | https://tesi.luiss.it/id/eprint/41046 |
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