Cagnazzo, Massimo (A.A. 2023/2024) Neuromarketing. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 27. [Bachelor's Degree Thesis]

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Abstract/Index

Cos’è il neuromarketing. Storia del neuromarketing. Processo decisionale. Analisi del comportamento del consumatore. Neuromarketing online. Neuromarketing offline. Differenze. L'utilizzo del neuromarketing per l'ottimizzazione della pubblicità online, il caso di Google.

References

Bibliografia: pp. 24-26.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair:	Marketing
Thesis Supervisor:	Costabile, Michele
Academic Year:	2023/2024
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	06 Feb 2025 15:39
Last Modified:	06 Feb 2025 15:39
URI:	https://tesi.luiss.it/id/eprint/41214

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