The influence of luxury branding on consumer psychology: understanding the motivations behind luxury purchases
Aiola, Allegra (A.A. 2023/2024) The influence of luxury branding on consumer psychology: understanding the motivations behind luxury purchases. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 86. [Bachelor's Degree Thesis]
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Abstract/Index
Origin, evolution, and dynamics of the luxury market. Origin and evolution of the concept of luxury. An overview of the luxury market. Luxury consumer psychology and branding strategies. The main psychological theories on consumer behavior. Analysis of psychological factors influencing consumer purchasing behavior. Luxury brands and major strategies. Empirical research on luxury consumption. Research objectives. Methodology. Analyzing questions and answers.
References
Bibliografia: pp. 82-86.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 Feb 2025 14:32 |
| Last Modified: | 07 Feb 2025 14:32 |
| URI: | https://tesi.luiss.it/id/eprint/41240 |
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