Exploring the shift towards sustainability in luxury yachting: balancing opulence with environmental responsibility
Minervino, Francesco Antonio (A.A. 2023/2024) Exploring the shift towards sustainability in luxury yachting: balancing opulence with environmental responsibility. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 30. [Bachelor's Degree Thesis]
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Abstract/Index
Oversight of the nautical market. Historical evolution of luxury yachting. Current trends. Luxury and sustainability: conflict or synergy? Concept of sustainability in the luxury yachting. Consumer choice and how ESG is changing the luxury yachting. Green marketing. Sustainable marketing strategies in the yachting. Innovations in the sector: hybrid solutions and more enviromental-friendly innovations in the nautical world. Case study. Azimut benetti. San Lorenzo Yachting. Company presentation. Approach to sustainability: San Lorenzo 50 steel. Achievements and market impact. Lessons learnt and future perspectives.
References
Bibliografia: p. 29.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 Feb 2025 15:39 |
| Last Modified: | 07 Feb 2025 15:39 |
| URI: | https://tesi.luiss.it/id/eprint/41249 |
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