Erakovic, Tamara (A.A. 2023/2024) The specifics of entrepreneurial management in the Italian fashion industry. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 38. [Bachelor's Degree Thesis]

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Abstract/Index

Family ownership and management. Family-owned business prevalence in Italy. Characteristics of family business management. The importance of family values and legacy. Challenges of family management. Key issues facing family businesses in the Italian fashion industry. Globalization and increased competition. Altering customer inclinations and market patterns. Need for innovation and staying relevant. Striking a balance between tradition and modernity in brand identity. Succession planning and grooming the next generation of leaders. Professionalization of management and governance structures. Financing growth and expansion. Maintaining quality and craftsmanship. Case study: Miu Miu and the Prada Family. Overview of the Prada Group and Family. History and evolution of Miu Miu. Role of Miuccia Prada in brand leadership. Brand identity and positioning of Miu. Balancing creativity with commercial appeal. Succession planning and future of the brand.

References

Bibliografia: pp. 35-38.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Management
Thesis Supervisor:	Vicentini, Francesca
Academic Year:	2023/2024
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	18 Mar 2025 08:45
Last Modified:	18 Mar 2025 08:45
URI:	https://tesi.luiss.it/id/eprint/41258

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