Revitalizing Italian borghi: the role of the albergo diffuso model and sustainable tourism
Ruoso, Laura (A.A. 2023/2024) Revitalizing Italian borghi: the role of the albergo diffuso model and sustainable tourism. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 56. [Bachelor's Degree Thesis]
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Abstract/Index
Corporate social responsibility (CSR) and sustainable tourism. Theoretical background of CSR. Sustainable tourism. Experiential tourism as a tool for economic development. Definition and characteristics of experiential tourism. Origins and evolution. 2024 trends. The Italian tourism industry. Italian borghi: strategies to enhance their value. The role of branding in the perception of tourists. Experiential marketing and tourism engagement. Experiential marketing approaches for made in Italy. The Italian “Borghi” the “albergo diffuso” sustainable model. History and development. Economic and social impact. Case study: Santo Stefano di Sessanio. Challenges and opportunities for growth. Replicability of the model.
References
Bibliografia: pp. 53-55.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Vicentini, Francesca |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 02 Apr 2025 12:09 |
| Last Modified: | 02 Apr 2025 12:09 |
| URI: | https://tesi.luiss.it/id/eprint/41520 |
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