Cesareo, Francesca (A.A. 2023/2024) The role of company ownership and factors shaping consumer perceptions in the pharmaceutical sector. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Andrea Sestino, pp. 44. [Bachelor's Degree Thesis]

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Abstract/Index

Local vs. Global firms and consumer reactions. Global firms. Local firms. Consumer reactions to local and global products. Implications for global and local firms. Methodology. Research design. Data analysis. Findings. Economics implications in pharmaceutical choices. Trust in pharmaceutical brands. The role of marketing in pharmaceutical purchases. Consumers ask for sustainability. Economic variables and consumer choice. Trust: a key driver of purchase influences. Marketing and branding effects. Environmental impact and sustainability measures. Interplay of drivers of consumer behaviour. Generational and cultural variances. Implications to the pharmaceutical companies. Theoretical contributions. Managerial recommendations.

References

Bibliografia: pp. 41-44.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair:	Competitive strategy
Thesis Supervisor:	Sestino, Andrea
Academic Year:	2023/2024
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	02 Apr 2025 13:58
Last Modified:	02 Apr 2025 13:58
URI:	https://tesi.luiss.it/id/eprint/41534

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