The paradox of prestige: what lies behind consumer purchase choices for luxury goods
Boni, Veronica (A.A. 2023/2024) The paradox of prestige: what lies behind consumer purchase choices for luxury goods. Tesi di Laurea in Microeconomics, Luiss Guido Carli, relatore Luigi Marengo, pp. 39. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
What is luxury? History of luxury. The Veblen theory. Theories of Kapferer. The luxury market. Luxury is more than just price. Exclusivity. Quality. Price. Values and heritage. Lifestyle. The value creation of Hermès. New drivers for luxury utility. Sustainability. Corporate social responsibility. New experiences.
References
Bibliografia: pp. 36-37. Sitografia: pp. 38-39.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Management and Computer Science, English language (L-18) |
| Chair: | Microeconomics |
| Thesis Supervisor: | Marengo, Luigi |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 04 Apr 2025 12:59 |
| Last Modified: | 04 Apr 2025 12:59 |
| URI: | https://tesi.luiss.it/id/eprint/41635 |
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