The impact of social media on the management strategies of the fashion industry: a case study of Gucci
Testa, Julia (A.A. 2023/2024) The impact of social media on the management strategies of the fashion industry: a case study of Gucci. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 40. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Social media and the fashion industry. The fashion industry. Case study: Gucci. Company overview. Brand identity. Brand analysis. Gucci’s strategic response to social media. Full-on millennial and digital approach. Storytelling. Creating a community. Influencer collaborations. Controversies of social media for Gucci. Cultural appropriation and insensitivity. Issues in influencer collaborations. Piracy and violation of intellectual property rights.
References
Bibliografia: pp. 35-37. Sitografia: pp. 38-40.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Vicentini, Francesca |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 Apr 2025 07:46 |
| Last Modified: | 08 Apr 2025 07:46 |
| URI: | https://tesi.luiss.it/id/eprint/41656 |
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