Subtle influences, significant outcomes: exploring nudge theory in customer behaviour at Fox Brothers & Co

Pozzebon, Sara (A.A. 2023/2024) Subtle influences, significant outcomes: exploring nudge theory in customer behaviour at Fox Brothers & Co. Tesi di Laurea in Managerial economics, Luiss Guido Carli, relatore Corrado Pasquali, pp. 59. [Master's Degree Thesis]

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Abstract/Index

Literature review. Relevance of nudge theory in consumer behaviour. Overview of Fox Brothers. Empirical Analysis. Introduction to the Empirical Study. Research Methodology. Data Analysis. Results. The Influence of Nudges on Consumers Frequency of Purchase. Comparative Effectiveness of Different Nudging Techniques. The impact of Nudges on Revenues. Discussion.

References

Bibliografia e sitografia: pp. 57-59.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77)
Chair: Managerial economics
Thesis Supervisor: Pasquali, Corrado
Thesis Co-Supervisor: De Luca, Giuseppe
Academic Year: 2023/2024
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 07 May 2025 14:29
Last Modified: 07 May 2025 14:29
URI: https://tesi.luiss.it/id/eprint/42017

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