Persichini, Flaminia (A.A. 2023/2024) Analysis of strategic alliances in the coffee sector: a comparative case study of success and failure between Nestlé-Starbucks and Kraft Foods-Starbucks. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 83. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Analysis of the coffee industry. From tree to cup: the multifaced journey of coffee production and consumption. Coffee market insights. Strategic alliance-a key growth strategy for businesses. Definition and main phases of strategic alliances. Types of alliances. Key motives to form an alliance. Downsides of strategic alliances. Case studies in the coffee industry. The extraordinary rise of Starbucks: from a small neighborhood café to a global coffee giant. The history of Nestlé: from a European milk company to the world’s largest multinational. The evolution of Kraft-Heinz: a journey from humble dairy origins to global food industry leadership. Cooperation vs non-cooperation: the story behind the agreement. Modelling the game: two cases of cooperation vs non-cooperation. Game theory definition. Comparison of the two strategic alliances using game theory. Financial outcomes.

References

Bibliografia: pp. 73-80.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Managerial decision making
Thesis Supervisor:	Marengo, Luigi
Thesis Co-Supervisor:	Arduino, Francesca Romana
Academic Year:	2023/2024
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	08 May 2025 16:02
Last Modified:	08 May 2025 16:02
URI:	https://tesi.luiss.it/id/eprint/42084

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