Metaverse: exploring the impact of perceived proximity, reciprocity and intimacy on consumer purchase intention in virtual and traditional shopping environments
Vestini, Sara (A.A. 2023/2024) Metaverse: exploring the impact of perceived proximity, reciprocity and intimacy on consumer purchase intention in virtual and traditional shopping environments. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 79. [Master's Degree Thesis]
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Abstract/Index
Metaverse. Virtual reality, augmented reality and mixed reality. NFT, blockchain and consumer trust. Literature review. Customer engagement. The S-O-R model. Reciprocity. Intimacy. Proximity. Social presence. Research framework and hypotheses. Research framework. Hypothesis. Research methodology. Research design. Data collection and sample profile. Reliability assessment. Results. Scenario 1: metaverse shopping experience. Scenario 2: television shopping experience. Scenario 3: conference product presentation. Post-hoc comparisons: unpacking the differences between scenarios. Discussion.
References
Bibliografia. pp. 63-70.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 May 2025 13:28 |
| Last Modified: | 14 May 2025 13:28 |
| URI: | https://tesi.luiss.it/id/eprint/42102 |
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