Sahnoun, Nour-El-Eslam (A.A. 2023/2024) Ethical consumption through the lens of cultural appropriation: brand perception and consumer behavior in the fashion industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 78. [Master's Degree Thesis]

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Abstract/Index

What is cultural appropriation? Cultural sensitivity. Cultural appropriation trend. Cultural appropriation from the brand’s perspective. What are the risks for the brands? What if controversy is a strategic move? The impact of consumers’ boycotts. Cultural appropriation from the consumers’ perspective. Ethical consumption. Consumers different behaviors to cultural appropriation in the fashion industry. Consumption and self authorization. Methodology. Choice of qualitative study justification. Data collection. Results. General consumer trends based on the interview answers. Cultural appropriation oriented questions analysis. Boycotting behaviors oriented questions analysis.

References

Bibliografia: pp. 67-70.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Advanced marketing management
Thesis Supervisor:	Mazzù, Marco Francesco
Thesis Co-Supervisor:	Pozharliev, Rumen Ivaylov
Academic Year:	2023/2024
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	14 May 2025 14:13
Last Modified:	14 May 2025 14:13
URI:	https://tesi.luiss.it/id/eprint/42106

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