Tosini, Valeria (A.A. 2023/2024) Do geopolitical events have an impact on corporate strategies? The case of international companies in the Russian apparel market. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Enzo Peruffo, pp. 104. [Master's Degree Thesis]

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Abstract/Index

Literature review and methodology. The role of institutions in the company growth strategy. Geopolitical events have an impact on companies’ strategies: general context of the Russian market after the invasion of Ukraine. Methodology. General overview of the consumer goods industry of Russian market. Market’s overview and market’s value. Main players of apparel market. How it has changed through the years and after western sanctions. Case study: analysis-how changes of strategies impact business: a comparison between H&M, Adidas, Lacoste. Selection criteria. Presentation of companies and strategies undertaken. Economic and financial performances. Social performances. Competitive performances. Other interesting cases: LPP Group and Uniqlo.

References

Bibliografia: pp. 99-103.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree program in Global Management and Politics, English language (LM-77)
Chair:	Corporate strategy
Thesis Supervisor:	Peruffo, Enzo
Thesis Co-Supervisor:	Galietti, Francesco
Academic Year:	2023/2024
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	05 Jun 2025 08:48
Last Modified:	05 Jun 2025 08:48
URI:	https://tesi.luiss.it/id/eprint/42285

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