The Direct-to-consumer (D2C) formula for attracting Gen Z: exploring the key drivers of loyalty and tribal engagement
Bottini, Vittoria (A.A. 2023/2024) The Direct-to-consumer (D2C) formula for attracting Gen Z: exploring the key drivers of loyalty and tribal engagement. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 89. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. The Direct-to-consumer (D2C) business model. The relationship human-brand. Online community dynamics. Research gap. Methodology. Research approach. Data collection. Data analysis. Discussion. Overview of key findings. Interpretation of key findings.
References
Bibliografia: pp. 85-89.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Fiori, Giovanni |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Jun 2025 12:17 |
| Last Modified: | 09 Jun 2025 12:17 |
| URI: | https://tesi.luiss.it/id/eprint/42351 |
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