Redefining exclusivity: market dynamics and consumer adaptation to luxury democratization
Candido, Antonio (A.A. 2023/2024) Redefining exclusivity: market dynamics and consumer adaptation to luxury democratization. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 94. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The luxury sector. What “luxury” currently means. Case study-sales support work experience at Hermès. Literature review. Luxury’s democratization. Effects of luxury democratization on purchase intention. Effects of democratization on traditional luxury customers. The relevancy of democratization. Research question. Methodology. Research design. Results. Discussion.
References
Bibliografia: pp. 56-63.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Jun 2025 12:23 |
| Last Modified: | 09 Jun 2025 12:23 |
| URI: | https://tesi.luiss.it/id/eprint/42352 |
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