Abbagnara, Manuela (A.A. 2023/2024) Exploring the effect of blockchain-driven sustainable practices on diamond brand equity. Tesi di Laurea in Customer value analytics, Luiss Guido Carli, relatore Michele Costabile, pp. 121. [Master's Degree Thesis]

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Abstract/Index

Overview of the research problem. Importance of sustainability in contemporary business. Sustainability debate in the luxury industry. Luxury goods market: jewelry segment. The opportunity of blockchain technology: compliance with the SDGs. Literature review. Ethical and sustainable concerns of modern consumers and companies. Sustainability in the luxury industry. Blockchain as a certificate of CSR. Blockchain technology for supply chain transparency in the luxury & diamond industry. Definition and components of brand equity. Emerging trends and models on the relationship between brand equity and sustainability. De Beers case study. Research gap: blockchain as strategic marketing lever for diamond firms. Methodology. Research question, hypotheses and conceptual model. Research design and methodological approach. Data collection. Findings: analysis and discussion of the results.

References

Bibliografia: pp. 102-115. Sitografia: p. 116.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Customer value analytics
Thesis Supervisor:	Costabile, Michele
Thesis Co-Supervisor:	Laura, Luigi
Academic Year:	2023/2024
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	10 Jun 2025 08:08
Last Modified:	10 Jun 2025 08:08
URI:	https://tesi.luiss.it/id/eprint/42387

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