Sailing in Italian excellence the dynamics of marketing Italian luxury yachts
Fraticelli, Alessandro (A.A. 2023/2024) Sailing in Italian excellence the dynamics of marketing Italian luxury yachts. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 34. [Bachelor's Degree Thesis]
|
PDF (Full text)
Download (1MB) | Preview |
Abstract/Index
The luxury yacht market. Market size and overview. Trends in consumer demographics and preferences. Design. Innovation. Emerging markets and growth opportunities. The world of hydraulics and domotics. Marketing strategies. Azimut industrialization. Pricing strategies. Branding and positioning. Marketing campaigns. After-sales. Retail. Warranty treatment.
References
Bibliografia: pp. 32-34.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2023/2024 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 Jun 2025 08:28 |
| Last Modified: | 24 Jun 2025 08:28 |
| URI: | https://tesi.luiss.it/id/eprint/42589 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
