Brand management in the fashion/luxury industry: outsourcing and vertical integration strategies: the case of Luxottica S.p.a.
Farenza, Ettore (A.A. 2023/2024) Brand management in the fashion/luxury industry: outsourcing and vertical integration strategies: the case of Luxottica S.p.a. Tesi di Laurea in Managerial economics, Luiss Guido Carli, relatore Andrea Filippetti, pp. 74. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Overview: theory and practice of vertical integration and outsourcing. Literature analysis. Recent literature and empirical research. Research gap and possible future contributions. Historical perspective of vertical integration strategies among different industries and countries. The case of luxury industry. Luxury industry overview. Key players in the luxury industry. The pipeline of personal luxury goods explained. Operations of luxury fashion business, the role of management. Overview on brand extension strategies. Overview on different integration strategies in the luxury industry. Focus on outsourcing strategies: licensing. Historical overview on licensing agreement and their evolution. Analysis of licensing agreements. Manufacturing licensing, comprehensive licensing and the role of know-how. License management and its crucial stages. Case study: Luxottica and the eyewear industry. Luxottica’s vertical integration strategy. The case of Persol. Overview on Luxottica’s vertically integrated business. Outcomes of vertical integration strategies: the case of Persol. Luxottica licensing business: outsourcing in the eyewear industry. Luxottica’s portfolio: overview on proprietary and licensed brands. Luxottica’s licensing business: the set-up of partnerships and their management.
References
Bibliografia: pp. 71-72.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree program in Global Management and Politics, English language (LM-77) |
| Chair: | Managerial economics |
| Thesis Supervisor: | Filippetti, Andrea |
| Thesis Co-Supervisor: | Felli, Chiara |
| Academic Year: | 2023/2024 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Jul 2025 13:07 |
| Last Modified: | 15 Jul 2025 13:07 |
| URI: | https://tesi.luiss.it/id/eprint/42928 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
