Barbaro, Andrea (A.A. 2024/2025) Next-gen advertising: how artificial intelligence is reshaping business performance. Tesi di Laurea in Artificial intelligence & digital marketing, Luiss Guido Carli, relatore Maximo Ibarra, pp. 79. [Master's Degree Thesis]

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Abstract/Index

Evolution and impact of advertising. Introduction to advertising. The rise of advertising. Digital advertising. The role of artificial intelligence in digital advertising. Introduction to artificial intelligence. The history of artificial intelligence. Strategic applications of ai in digital advertising. Strategic investment models and metrics for AI in marketing. Empirical analysis of AI in digital ADV. Theoretical background and hypothesis development. Research model. Methodology.

References

Bibliografia: pp. 70-74. Sitografia: pp. 75-76.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77)
Chair:	Artificial intelligence & digital marketing
Thesis Supervisor:	Ibarra, Maximo
Thesis Co-Supervisor:	Mazzù, Marco Francesco
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	11 Sep 2025 12:17
Last Modified:	11 Sep 2025 12:17
URI:	https://tesi.luiss.it/id/eprint/43143

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