Simonetti, Angelo (A.A. 2024/2025) The ESG impact on competitive positioning and financial performance through the lens of B Corp certification: the case of N&B in the Italian cosmetic sector. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Francesca Romana Arduino, pp. 90. [Master's Degree Thesis]

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Abstract/Index

The rise of sustainability pressure in the current competitive landscape. General overview of ESG and sustainability theories. Research question. The B Corp certification: general overview and relevance. Literature review. An external approach: stakeholder theory. Creating a social impact: shared value theory. A sustainable competitive advantage: RBV (Resource-based view theory). Answering a social need: institutional theory. The linkage of ESG drivers with profitability: the greenwashing problem. A study on B Corps. The cosmetic sector and the circular economy. Methodology. Research approach. Data collection. Data analysis. The impact of the B Corp certification on N&B. B Corp’s impact on the Italian cosmetic sector. Answer to the RQ. Wrap-up of the outcome.

References

Bibliografia: pp. 75-87. Sitografia: pp. 88-89.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Corporate strategy
Thesis Supervisor:	Arduino, Francesca Romana
Thesis Co-Supervisor:	Zattoni, Alessandro
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	16 Sep 2025 09:09
Last Modified:	16 Sep 2025 09:09
URI:	https://tesi.luiss.it/id/eprint/43179

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