Febo, Francesca (A.A. 2024/2025) Luxury meets artificial intelligence: the strategic trade-off between innovation and human touch: an experimental study on brand coherence and consumer response. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Luigi Nasta, pp. 111. [Master's Degree Thesis]

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Abstract/Index

Theorethical foundations and literature review. AI: definition and evolution. Luxury sector overview. AI application in fashion and luxury industry. Strategic drivers for AI adoption in fashion and luxury. Challenges of AI implementation in fashion and luxury. Balancing innovation and human interaction. Research gaps. Research design and methodology. Research approach and rationale. Definition of constructs and measurement scales. Variables relationships and hypothesis formulation. Research design. Questionnaire structure and measurement scales. Data collection and sample characteristics. Reliability and data preparation. Ethical considerations. Empirical results and model validation. Regression and simple mediation analyses. Serial mediation analysis. Moderation analysis.

References

Bibliografia: pp. 100-106.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77)
Chair:	Corporate strategy
Thesis Supervisor:	Nasta, Luigi
Thesis Co-Supervisor:	Peruffo, Enzo
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	23 Sep 2025 07:51
Last Modified:	23 Sep 2025 07:51
URI:	https://tesi.luiss.it/id/eprint/43231

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