Artificial intelligence in luxury automotive supply chains: effects on brand value and sustainability

Mostacchia, Beatrice (A.A. 2024/2025) Artificial intelligence in luxury automotive supply chains: effects on brand value and sustainability. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Luigi Nasta, pp. 81. [Master's Degree Thesis]

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Abstract/Index

Literature review. The integration of artificial intelligence in modern supply chains. Sustainability in AI–driven supply chains. The role of experience and familiarity with AI technologies. Perceived brand value. Addressing research gaps and contributions in AI-driven luxury automotive markets. Methodology. Research strategy. Research method. Sample data. Findings. Descriptive statistics. Mediation analysis results. Discussion.

References

Bibliografia: pp. 68-74.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77)
Chair: Corporate strategy
Thesis Supervisor: Nasta, Luigi
Thesis Co-Supervisor: Peruffo, Enzo
Academic Year: 2024/2025
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 23 Sep 2025 08:03
Last Modified: 23 Sep 2025 08:03
URI: https://tesi.luiss.it/id/eprint/43233

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