Innovation in the beauty industry: entrepreneurial models and strategies for the future of luxury beauty centers
Rossi, Francesca (A.A. 2024/2025) Innovation in the beauty industry: entrepreneurial models and strategies for the future of luxury beauty centers. Tesi di Laurea in Entrepreneurship and innovation, Luiss Guido Carli, relatore Giuseppe D'Alessandro, pp. 58. [Master's Degree Thesis]
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Abstract/Index
The luxury beauty industry and the new frontiers of innovation. Overview of the beauty industry and the luxury segment. The evolution of beauty centers: from tradition to innovation. Case studies of innovative luxury beauty centers. Entrepreneurial strategies and business models for a luxury beauty center. Choosing the business model for a luxury beauty center. Customer experience and branding strategy. Economic and financial aspects of a luxury beauty center. Project for an innovative luxury beauty center. Market gap and unmet needs. Concept and business model. Go-to-market strategy. Future evolution and strategic development.
References
Bibliografia: pp. 45-51. Sitografia: pp. 52-58.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Strategic Management Digital (LM-77) |
| Chair: | Entrepreneurship and innovation |
| Thesis Supervisor: | D'Alessandro, Giuseppe |
| Thesis Co-Supervisor: | McCarthy, Ian Paul |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Sep 2025 08:43 |
| Last Modified: | 25 Sep 2025 08:43 |
| URI: | https://tesi.luiss.it/id/eprint/43287 |
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