The role of consumer ethnocentrism, cosmopolitanism, emotional engagement, perceived authenticity and AI recommendation quality on the global reception of latin music
Molendini, Chiara (A.A. 2024/2025) The role of consumer ethnocentrism, cosmopolitanism, emotional engagement, perceived authenticity and AI recommendation quality on the global reception of latin music. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Luigi Nasta, pp. 100. [Master's Degree Thesis]
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Abstract/Index
Literature review. Global consumption of latin music and key influencing factors. Cosmopolitanism and global cultural consumption. Perceived authenticity and the appeal of latin music. Emotional engagement and consumer experience. Contextual considerations: live, digital and physical consumption formats. Live events (concerts and festivals). Streaming platforms (digital consumption). Physical sales and formats (CDs, vinyl, merchandise). AI-powered music recommendation systems: quality and personalization. Impact on music discovery and user satisfaction. Import–export dynamics and consumer ethnocentrism. National identity and openness to foreign music. Algorithms, politics and the reception of latin music in Italy. Materials and methods. The sample and the survey objective. Frequencies analysis. Consumer ethnocentrism. Cosmopolitanism. Emotional engagement. Perceived authenticity. AI recommendation quality. Demographic data. Correlations between perceptual variables (cosmopolitanism, perceived authenticity, AI recommendation quality, emotional engagement, consumer ethnocentrism) and demographic factors (gender, age, education). Correlation between consumer ethnocentrism and demographic variables. Correlation between cosmopolitanism and demographic variables. Correlation between emotional engagement in latin music and demographic variables. Correlation between perceived authenticity and demographic variables. Correlation between AI quality recommendation and demographic variables.
References
Bibliografia: pp. 94-98.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77) |
| Chair: | Corporate strategy |
| Thesis Supervisor: | Nasta, Luigi |
| Thesis Co-Supervisor: | Boccardelli, Paolo |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Sep 2025 12:26 |
| Last Modified: | 30 Sep 2025 12:26 |
| URI: | https://tesi.luiss.it/id/eprint/43385 |
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