Streaming platforms: how the customer journey is shaped by transnational strategies, data-driven algorithms and tactics of narrative persuasion
Pelagatti, Giulia (A.A. 2024/2025) Streaming platforms: how the customer journey is shaped by transnational strategies, data-driven algorithms and tactics of narrative persuasion. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 127. [Master's Degree Thesis]
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Abstract/Index
Literature review. From traditional to streaming. Analysing the players. Pirate streaming. The touchpoints leading to the bias. Problem statement. Research design. Analyzing the sector: the evolution of the entertainment industry. Overview. The factors leading the shift. The impact on traditional houses of production: the case of the Walt Disney company. A new type of competition: streaming wars, blockbusters and the case of Netflix. The effect of streaming platforms on pirate streaming. The bias on the customer journey process. Methodology and discussion.
References
Bibliografia: pp. 81-84.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Managerial decision making |
| Thesis Supervisor: | Marengo, Luigi |
| Thesis Co-Supervisor: | Collazzo, Pablo |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Oct 2025 13:53 |
| Last Modified: | 22 Oct 2025 13:53 |
| URI: | https://tesi.luiss.it/id/eprint/43473 |
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