Greenwashing in the circular economy: impact on consumer trust
Zannetti, Giuseppe (A.A. 2024/2025) Greenwashing in the circular economy: impact on consumer trust. Tesi di Laurea in Management of circular economy, Luiss Guido Carli, relatore Tiziano Volpentesta, pp. 73. [Master's Degree Thesis]
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Abstract/Index
The theoretical context and the importance of sustainability. Greenwashing and the circular economy: real sustainability or greenwashing? Origin and context of greenwashing. Key definitions and relevance of the phenomenon. Sustainable communication and misalignment risks. Effects of greenwashing on trust. Research methodology. Questionnaire structure and survey objectives. Analysis indicators to identify greenwashing. Emblematic cases of greenwashing and empirical context. Analysis of results. Consumer perception and impact on corporate trust. Models and variables analyzed.
References
Bibliografia: pp. 72-73.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77) |
| Chair: | Management of circular economy |
| Thesis Supervisor: | Volpentesta, Tiziano |
| Thesis Co-Supervisor: | Delmestri, Giuseppe |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 31 Oct 2025 11:15 |
| Last Modified: | 31 Oct 2025 11:15 |
| URI: | https://tesi.luiss.it/id/eprint/43595 |
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