Mariotti, Alessio (A.A. 2024/2025) Internationalizing tradition: a case study on MST's expansion into the ISA and prospects for entry into the Chinese market. Tesi di Laurea in Fundamentals of management, Luiss Guido Carli, relatore Antonio Majocchi, pp. 36. [Bachelor's Degree Thesis]

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Abstract/Index

Theoretical framework. Introducing the Uppsala model. Learning in internationalization. Relevance of the framework to MST. MST and the American market. Company overview and international background. Entering the US market. Challenges faced. Organizational development and learning. Results and key lessons. MST and the Chinese market. Market potential and background. Strategic fit and comparison with the US. Entry strategy design. Applying the Uppsala and Schwens frameworks to China. Key insights from MST’s internationalization. Theoretical contributions and framework validation. Strategic recommendations for MST.

References

Bibliografia: p. 35. Sitografia: p. 36.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration, English language (L-18)
Chair:	Fundamentals of management
Thesis Supervisor:	Majocchi, Antonio
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	13 Nov 2025 10:17
Last Modified:	13 Nov 2025 10:17
URI:	https://tesi.luiss.it/id/eprint/43812

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