Pizzorno, Ignacio (A.A. 2024/2025) How do different diversification strategies affect performance in the consumer goods industry? A comparative analysis of Nestlé and Unilever. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Antonio Majocchi, pp. 46. [Bachelor's Degree Thesis]

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Abstract/Index

Introduction & literature review. Introduction to the research topic. Introduction to the literature. Theoretical foundations of diversification. Related versus unrelated diversification. Product versus geographic diversification. Diversification and financial performance. Empirical evidence from multinational corporations. Academic contributions to the diversification–performance debate. Industry and firm context. The consumer goods industry: strategic landscape. Nestlé: history, global presence and diversification strategy. Unilever: history, global reach and diversification strategy. Comparative case analysis. Diversification strategy comparison. Financial performance analysis. Strategic integration and outcomes. Discussion: which strategy performed better, and why?

References

Bibliografia: pp. 39-41.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration, English language (L-18)
Chair:	Competitive strategy
Thesis Supervisor:	Majocchi, Antonio
Academic Year:	2024/2025
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	13 Nov 2025 10:40
Last Modified:	13 Nov 2025 10:40
URI:	https://tesi.luiss.it/id/eprint/43815

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