Unfair competition and artificial intelligence: a case study on the legal issues of Lisa AI and Scarlett Johansson in AI-driven marketing
Fontana, Claudia (A.A. 2024/2025) Unfair competition and artificial intelligence: a case study on the legal issues of Lisa AI and Scarlett Johansson in AI-driven marketing. Tesi di Laurea in Intellectual property rights, Luiss Guido Carli, relatore Riccardo Piselli, pp. 62. [Bachelor's Degree Thesis]
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Abstract/Index
Case study–Lisa AI & Scarlett Johansson. Case overview. Legal issues: right of publicity, false endorsement and copyright infringements. The use of AI to breach competition. Unfair competition in marketing. Deceptive competition in marketing: definition. Deceptive and misleading advertising. Strategies and types of unfair competition. The impact of AI on market competition. The impact the Lisa AI case has on influencer and AI-driven marketing. Artificial Intelligence’s influence on consumer perception. Legal and ethical implications. Influencer and ai-driven marketing. Legal frameworks addressing influencer marketing. How can AI take over the role of influencers and endorsers. How will the future of regulations be due to the advent of AI and influencers.
References
Bibliografia: pp. 53-62.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration, English language (L-18) |
| Chair: | Intellectual property rights |
| Thesis Supervisor: | Piselli, Riccardo |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Nov 2025 13:22 |
| Last Modified: | 13 Nov 2025 13:22 |
| URI: | https://tesi.luiss.it/id/eprint/43823 |
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