Human-centred AI in the banking sector: reframing customer relations through strategic communication

Andrijasevic, Ana (A.A. 2024/2025) Human-centred AI in the banking sector: reframing customer relations through strategic communication. Tesi di Laurea in Digital business and workplace technology, Luiss Guido Carli, relatore Paolo Spagnoletti, pp. 37. [Bachelor's Degree Thesis]

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Abstract/Index

banking. Research design. Customer interaction with human-centered AI. Automation, risk and compliance. AI in the banking sector. Gaps between principles and practice. Why UniCredit? Interpreting ethics through structure. Why does public ai narratives matter? Positionality and the limits of visibility. Strategic integration of HCAI in customer relations and operations. AI timeline and strategic evolution. Customer-facing AI systems. Operational AI systems with customer impact. Evaluating HCAI principles in action. Public narrative strategies. Sectoral reflection: UniCredit in the AI ethics landscape.

References

Bibliografia: pp. 35-37.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Management and Computer Science, English language (L-18)
Chair: Digital business and workplace technology
Thesis Supervisor: Spagnoletti, Paolo
Academic Year: 2024/2025
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 14 Nov 2025 14:17
Last Modified: 14 Nov 2025 14:17
URI: https://tesi.luiss.it/id/eprint/43870

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