The allure of exclusivity: from social influence to the global threat of counterfeiting in the luxury market
Carleo, Federica (A.A. 2024/2025) The allure of exclusivity: from social influence to the global threat of counterfeiting in the luxury market. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 120. [Bachelor's Degree Thesis]
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Abstract/Index
From desire to purchase: the forces shaping consumer choices. Introduction to consumer behaviour. Drivers of conspicuous consumption. Cultural and social influences on luxury consumption. Measuring impact: quantitative research on digital influence. Introduction to product placement. Influencer marketing. Analysis between Generation Z and Generation X’ s position toward influencer-displayed products. Status at any cost: the shadow luxury market. Market of counterfeit goods. Implications and disadvantages for the luxury industry.
References
Bibliografia: pp. 111-120.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 20 Nov 2025 16:29 |
| Last Modified: | 20 Nov 2025 16:29 |
| URI: | https://tesi.luiss.it/id/eprint/44006 |
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