The impact of the pandemic on consumer behavior and the panic buying phenomenon
Gallo, Carlotta (A.A. 2024/2025) The impact of the pandemic on consumer behavior and the panic buying phenomenon. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 62. [Bachelor's Degree Thesis]
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Abstract/Index
Consumer behavior and its evolution during the pandemic. Consumer behavior: definition and key theories. Factors influencing consumer behavior. The role of crisis events on consumer behavior. Studies on Covid-19 and behavioral changes. The effect of "panic buying" on essential goods consuption. Drivers of panic buying behavior. Changes in demand for essential goods during the pandemic. Supply chain strain and consumer response. Methodology. Research design. The questionnaire. Secondary data sources. Sampling strategy. Findings and analysis. Overview of the Italian consumer market pre-covid-19. Overview of the Italian consumer market pre-Covid-19. The rise of e-commerce and digital consumption. Health-conscious purchases. Regional variations in consumer behavior. Psychological impacts on consumer decisions. Discussion. Interpretation of key findings. Comparison with global trends. Implications for businesses and policymakers.
References
Bibliografia: pp. 59-62.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 20 Nov 2025 16:51 |
| Last Modified: | 20 Nov 2025 16:51 |
| URI: | https://tesi.luiss.it/id/eprint/44010 |
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