The dark side of consumer behavior: why impulse purchases are bad for both consumers and brands
Pascale, Francesca Filomena (A.A. 2024/2025) The dark side of consumer behavior: why impulse purchases are bad for both consumers and brands. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 79. [Bachelor's Degree Thesis]
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Abstract/Index
Impulse buying in modern markets. Evolution of the concept of impulse buying. Impulse purchases in the digital age. Trends. Impact on brands and consumers. Review of literature on impulse buying. Psychological theories on impulse buying and consumer behavior. Factors influencing consumer purchasing behavior. Short-term and long-term implications for brands and consumers. Empirical research. Research objectives. Methodology. Survey design and response analysis.
References
Bibliografia: pp. 76-79.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2024/2025 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Nov 2025 09:08 |
| Last Modified: | 25 Nov 2025 09:08 |
| URI: | https://tesi.luiss.it/id/eprint/44017 |
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